United States, New York, New York – 11-29-2019 ( — SNAX-Sational Brands is proud to announce their continued partnership with Wendy Williams for their annual Giving Tuesday initiative,  this year in support of Operation Backpack®, a community service of Volunteers of America-Greater New York.

Operation Backpack® ensures that every child living in a homeless shelter in New York City who needs one, has a new backpack filled with top-quality, grade-specific school supplies before the first day of schoolBy having it in their hands ahead of time, students can begin to feel excited about returning to the classroom and avoid the stigma that comes with being homeless right from day one.

In honor of Giving Tuesday, a global generosity movement that unleashes the power of people and organizations to transform their communities and the world, Wendy and SNAX-Sational Brands through their SNACKGiving platform, will kick off a campaign on December 3rd to raise funds for Operation Backpack®. The new charity partnership was first announced at the Sweets and Snacks Expo in Chicago this past Spring,  by SNAX-Sational Brand ambassador, and Operation Backpack® supporter, Wendy Williams, our Ambassador of SNACKGiving.

SNAX-Sational Brands — the umbrella company consisting of Snack Pop (Candy Pop and Cookie Pop) and Pasta Snacks (Pasta Chips, PENNE Straws, Disney BowTie Minis  and BowTie Puffs) — will be donating 100% of their profits of ECOMM sales from all of the snack brands to Operation Backpack® from December 3, 2019 through January 31, 2020. The brand will also be donating 20,000 single-serve snack packs to  Operation Backpack  throughout 2020 .

To mark its second annual #GivingTuesday initiative, SNAX-Sational Brands will partner once again with Talk Show Host  and SNACKGiving Ambassador Wendy Williams to host a VIP event on December 3rd  at the famed Dylan’s Candy Bar in New York City to raise awareness and funds for Operation Backpack®. Through the SNAX-Sational Brand’s SNACKGiving platform, Wendy is able to bring key visibility to the cause  through her buzzworthy avenues.

SNAX-Sational Brands includes the Pasta Snacks line of Disney Mini BowTies and BowTie Puffs , Gluten Free PENNE Straws and Pasta Chips, and the Snack Pop line consisting of Mrs. Fields Cookie PopButterfinger Candy Pop and the newest member of the family, TWIX Candy Pop, which just launched in Sam’s Club on November 4th.


To find out more about the SNACKGiving platform, please visit



About Pasta Snacks: Founded by CEO and successful snack food entrepreneur Jerry Bello, the Vintage Italia brand, (parent company to the Better-for-you snacks), originally launched with Pasta Chips, followed by Bow Ties, Disney Mini Bowties, then newly released PENNE Straws, and has grown in sales almost 200% over the past year.  The low calorie snacks are a gently baked, healthy snack option, made with semolina flour and italian herbs, for a delicious taste combination. s. All non-GMO Project verified, OUD Kosher certified. Available at top food retailers like Safeway, Albertson’s, Shaws, Mariano’s, Market Basket, 7-11 and more. | Follow @EatPastaSnacks

About Snack Pop: The original concept for Cookie Pop came about in 2015 when founder Frank Florio started putting Oreo’s on popcorn at his home in New Jersey. He immediately realized that the combination of cookies and popcorn was a winner. After a year of development,  Florio and his team had perfected the recipe for the first commercialized cookie covered popcorn. The brand debuted its innovative flavored popcorn at Expo West, the annual retailer trade show in Anaheim, California in 2016, at which Cookie Pop became an instant hit. Since then it has been picked up by hundreds of retail locations. They currently offer two flavors in Cookie Pop, and their spin off Candy Pop launched in 2017 with their first flavor Butterfinger and in November 2019 they launched exclusively at Sam’s Club Twix Candy Pop. | Follow @EatSnackPop #TwixCandyPop #ButterfingerCandyPop

About Volunteers of America-Greater New York: Volunteers of America-Greater New York (VOA-GNY), a chapter of the national organization Volunteers of America, is at the forefront of social service, helping individuals and families in need overcome obstacles to living safe, healthy and productive lives. Tens of thousands of men, women, and children in need benefit from VOA-GNY’s life-changing, often life-saving work — including the homeless and those at risk of homelessness, families affected by domestic violence, children with disabilities, individuals living with HIV/AIDS, veterans struggling to reintegrate, and older adults. It is the largest provider of supportive housing for veterans in New York. | Follow @voagny

About Operation Backpack®: Operation Backpack® is a community service of Volunteers of America-Greater New York. The program ensures that every child living in a homeless or domestic violence shelter in any borough of New York City who needs one, has a new, top-quality backpack filled with grade-specific school supplies in time for the first day of school. By having the backpacks in-hand before day one, students can look and feel more like their classmates and avoid the stigma that comes with being homeless. In 2019, Operation Backpack® outfitted 19,000 children with backpacks. 200,000 children have benefited since the program began sixteen years ago. The success of Operation Backpack® relies 100% on support from the community. | #OperationBackpackNYC


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