Super Bowl LIV Ticket Market Takes Shape as NFL Playoffs Get Underway

SOUTH WINDSOR, CONNECTICUT – 01-07-2020 ( — With the first weekend of the NFL playoffs in the books, the Super Bowl LIV ticket market is beginning to take shape. TicketNews surveyed six of the top websites offering Super Bowl LIV tickets, finding a range beginning at just below $4,000, with some marketplaces starting well above that. Super Bowl LIV ticket prices are going to fluctuate up and down over the next month, but fans are already buying their way to the big game in Miami, in hopes that their team will be ready to join them.

TicketNews compared the “get-in” Super Bowl ticket price on StubHub, NFL On Location, Ticket Club, MegaSeats, Vivid Seats, and TicketsFeeFree. On all six, the least expensive option for tickets was in the 300-level of the stadium, in sections overlooking the end zones. (For our purposes, the “get-in” price for Super Bowl LIV tickets is the full price for a single ticket, inclusive of all fees and delivery on that particular marketplace. That means, if a website has service fees that they don’t show until the last step in the purchase process, we include those fees in the price, even if they try to hide it until the consumer is already committed). 

Date NFL On Location Vivid Seats Ticket Club StubHub MegaSeats Tickets
Fee Free
6-Jan $5,212 $4,639 $3,846 $6,105 $4,494 $4,346
7-Jan $5,212 $4,639 $3,845 $6,105 $4,492 $4,344

Among those upper level end zone seats, the best option for cheap Super Bowl LIV tickets – by a good margin – at this point is available to members at – who can purchase a 300-level end zone seat for $3,846 total. Non-members would have to pay a service fee, but given that a membership can be purchased for $50, it’s still well ahead of the competition, price-wise. The opposite end of the spectrum is StubHub, which has its least expensive tickets marked as $5,000, but bumped to $6,105 after fees. NFL On Location is nearly as high, with a single seat in Section 308, row 27 available for $5,212 after fees are added.Vivid Seats looks at first to be a good deal, with a get-in price displaying as below $4,000 – but buyer beware. After entering all user details, including credit card information, the real price jumps to $4,639. That price leapfrogs a pair of transparent ticket marketplaces in and TicketsFeeFree, which come in at $4.346 and $4,494, respectively.Prices will likely be very dependent on what two teams make it to the final night of the season – last years New England vs. Los Angeles Rams match caused prices to slip in the final week of the pregame after prices had trended well above $3,000 average for get-in. As of January 6, both of those teams are out of the mix, with eight teams remaining with a shot to make it to Super Bowl LIV.

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