Pamela Goldberg Appointed as CEO of DAHlicious Organic

United States, Florida, Orlando – 05-18-2020 ( — DAHlicious is the leading India-Style Lassi and Yogurt brand in North America. 

DAHlicious Organic, the leading India-style probiotic-rich yogurt company in North America, and Keen Growth Capital, a venture fund that invests in and develops early-stage food and wellness companies with meaningful social impact, are pleased to announce Pamela Goldberg has been appointed Chief Executive Officer effective as of April 6,  2020.

Pamela joins DAHlicious in a time of unprecedented growth and forward expansion for the consumer product brand, following a successful career at Mondelez International, formerly Kraft Foods.  She brings over 15 years of experience in general management and marketing, with a focused global growth mindset and proven track record of brand, company,  and people development.  Pamela earned her MBA from Duke University’s Fuqua School of Business and her BA in Economics from Emory University.

During her time at Mondelez, Pamela held various leadership roles across the organization.  She led the launch of belVita Breakfast Biscuits in the US that helped to transform the convenience breakfast segment.  In addition to roles within the US, she spent five years in Asia, including time in Shanghai, China, where she helped develop the long-term category growth along with building equity and innovation strategies for the Biscuit (cookie & cracker) category, including the introduction of belVita to China. In addition to launching the Biscuit category into the Japanese market, most recently, while based in Singapore, she led marketing for and helped to manage the multi-billion dollar Biscuit category for the Asia Pacific, Middle East, and African markets. 

“We are excited to onboard Pam as the CEO of our rapidly growing, drinkable Lassi and cup yogurt company, DAHlicious.  Her international experience and key efforts on the belVita brand make her the perfect fit to lead DAHlicious, whose products are based on slow culturing and unique flavors of India.-  Jerry Bello, Managing Partner at KEEN Growth Capital 

Adds Pamela, “I’m thrilled to be joining DAHlicious Organic, a company founded by passionate and value-driven founders.  I am eager to lead the business and work alongside JD Sethi and Ajeet Burns to accelerate our growth of India-style yogurts.” 


About DAHlicious Organic:

DAHlicious Organic is the leading India-styled Lassi and yogurt company in North America. The company’s traditional, slow-cultured process, DAHlicious Flavor Notes, and unique India-style platform make its product lines a leader in the yogurt category. The company’s products can be found in Market Basket, Safeway, Walmart, Publix, and specialty grocery stores. DAHlicious Organic is a KEEN Growth Capital portfolio company. KEEN Growth Capital is a venture fund that invests in and develops early-stage food and wellness companies with meaningful social impact. Live DAHliciously!

Follow @dahlicious on social media.

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