In the midst of the pandemic, this is how fans connect with artists

newyork, United States – 02-18-2022 (PR Distribution™) –

How the entertainment industry was able to survive in the era of COVID-19, ‘Fandustry’.


Do you know the neologism “Fandustry?”

“Fandustry” is a new word that combines “Fan” and “Industry” and was born in Korea, where the fan culture is a huge deal.


How is the size of the fan culture gradually increasing with no concerts or no fan meet-up events? In a situation where social distancing is being strengthened around the world, fans are continuing their ‘fan stuff during the pandemic’ through non-face-to-face fan meet-up events and concerts as well as a platform where they can communicate with their ‘favorite.’


Communication is possible regardless of the time and country, on mobile.

Fans living abroad says “I like it better,” video call Fan meetings and online concerts


NCT’s online concert(left, source: SM entertainment) FaceTime Fan Signing Event (right, source: written on the photos)


Due to COVID-19, concerts have become a dreamlike fantasy. For a while, it seemed like it would never be the same as the time when many people gathered in one place and cheered for artists.

In addition to the fact that online concerts transcend space and are free from awfully competitive ticketing, they are emerging as a new business model in the COVID-19 era. It has been found to be more cost-effectiveness compared to previous offline concerts. According to the Kyobo Securities Research Center, BTS’s offline concert ‘Speak Yourself: The Final’ achieved 13.2 billion Korean won in revenue, while the online non-face-to-face concert in 2020 achieved ticket revenue of 54.1 billion won, and the number of visitors has increased more than 6 times.

Fan meetings are also conducted online, and you can have one-on-one conversations with artists through video calls. The so-called ‘Facetime fan singing event’ is done as followed. The artist puts his/her signature while on a video call and sending it by post afterwards. Such event is expected to be continued even after the pandemic is over, because it allows fans who were physically not possible to attend in-person fan meetings.



Fan community platform for ‘private messages’ with my favorite artist


NCsoft’s ‘Universe’(left), DearYou’s ‘Bubble’(right)


Have you ever imagined an era where you can have one-on-one conversations with artists? It used to be common for artists to communicate one-on-one with fans using the ‘live’ chat function of multiple platforms, but these days, fans enjoy communicating as if having a one-on-one conversation with the artist through the fan community platform app.

‘Universe’, operated by NCsoft, uses the ‘Private Message/Call’ function that allows you to text with your favorite artist or have a phone call by generating an AI voice from the artist’s voice. The platform ‘Bubble’ operated by DearYou, a subsidiary of SM Entertainment, provides ‘translation to 8 languages other than Korean’ and ‘change wallpaper’ functions in the private message chatroom settings. Among the background colors provided by Bubble, sky blue is the same as the default background color of KakaoTalk, so it is particularly popular with fans because it makes it feel like you are actually texting with an artist.



The new way to enjoy being a fan

Get your hair done just like your idol with a single touch! Face and voice changing app


Various contets created on KAMELO, a video sharing social media app


An app that allows you to transform into an idol with a single touch or to cast a desired person for a role in a new TV show has appeared and created a topic among fans. ‘KAMELO’, a video sharing social media created by AI startup KLleon, is an app that allows anyone to easily create a video by matching the lip movements of the person in the video to the audio or changing the face.

Users of KAMELO, which already have 100K users, swap artist’s face with their own faces to have the hairstyle and stage costume. Also, fans combine two or more faces to create a virtual face for all members of the idol group. Comparing the faces that have been added, fans are enjoying being fans.



Duet with my favorite artist? Karaoke app


Duet with Shawn mendes on Smule(left), Something’s ‘Something with Artist’ (right)


In the past, duets between artists and fans were already popular on YouTube and TikTok. Due to the COVID-19 crisis, the karaoke app drew more attention as an online karaoke culture, and it provided a new way for singers and fans to communicate. Pop star Shawn Mendes’s duet video became viral on Smule app where fans could duet with him.

‘SOMESING’, a karaoke platform mostly for K-Pop, is a mobile app that allows users who like K-Pop to choose a song they want to sing alone or together with another global users across time and space and to shoot a video of them singing. Not only the general public but also K-Pop stars participate in the duet video, playing a role as one of the ways for the fans to enjoy being a fan.


The communication methods between fans and artists, which have appeared in various ways in the era of COVID-19, are expected to become more diversified and advanced in the future, raising expectations from fans. The recent wave of the metaverse and the development of technology have grown a non-face-to-face fandom culture and with the ever-growing ‘Fandustry’, fans will become more active. Considering the development of other metaverse services and VR/AR/AI technology, attention is focused on how much more diverse platforms and contents will show up.



KLleon is a tech culture startup that leads the cultural industry by AI deep learning technology for video and voice generation. KLleon has a technology named ‘Deep Human’ that can convert or generate a face and voice of a person in a video close to real-time with a single face image and 30 seconds of voice data. Based on ‘Deep Human’ technology, KLleon has developed 1 service, a real-time video sharing social media platform called ‘KAMELO’, and 2 products, a user-custom virtual AI chatbot called ‘KLone’ as well as an auto-dubbing solution called ‘KLling’.




If you would like more information about this topic, please call Seihee at +82-10-2882-1015 or


presskit : KLleon_Presskit – Google Drive

Media Contacts:

Company Name: KLleon
Full Name: Seihee Kim
Phone: +82-10-2882-1015
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