Alex Melen Talked About Driving Digital Success At NADA 2022

United States, New Jersey, Paramus – 03-24-2022 (PR Distribution™) –

Alex Melen, the owner of a $100M Google ads agency, was invited to speak at NADA 2022, an event which was known as the Auto Industry Event of the Year.

Alex Melen gave an automotive digital marketing talk at the NADA Show on March 10, 2022 (Thursday). Titled ‘Driving Digital Success,’ he introduced emerging, pilot, and future Google Ads tools to the audience. In addition, the no-pitch agenda was designed to empower auto business owners to review their in-house Google Ads capabilities. The talk was beneficial for dealerships who wanted to decrease their cost per car sold, optimize their targeting in Google Ads, and more.

At the NADA Expo, hundreds of Fortune 500 companies and start-ups offered their services, solutions, and products in one place. Participants had the opportunity to grow their business’ success and keep ahead with their competitor by engaging with new exhibitors and suppliers through the auto industry’s premier marketplace.

NADA 2022 featured a lineup of high-profile speakers, including:

  • Michael Alford (2022 NADA chairman)
  • Paul Walser (2021 NADA chairman)
  • Mark L. Wahlberg (Actor and television personality)
  • Travis Mills (Retired U.S. Army Staff Sergeant)
  • Michael Strahan (Peabody award-winning journalist, Super Bowl champion, and two-time Emmy winner)
  • Dana Perino (FOX News anchor)

About the National Automobile Dealers Association

NADA was born after 30 auto dealers managed to convince Congress not to impose a luxury tax on the automobile. They successfully argued that automobiles are a necessity of American life, not a luxury item. Today, the National Automobile Dealers Association represents nearly 32,500 domestic and international franchises and 16,500 new-car and -truck dealers. The association also provides professional guidance and education on regulatory matters and develops research data on the retail automobile industry. 

NADA’s extensive training programs are designed to improve dealership business operations and service practices. In addition to helping auto business owners grow, they also operate a foundation that distributes dealer-donated funds to an array of charitable causes. The National Automobile Dealers Association is located at 8484 Westpark Drive, Suite 500, Tysons, VA 22102. 

About Alex Melen

Alex Melen is an Award-Winning Entrepreneur and Keynote Speaker and co-founder of advertising agency SmartSites. Founded in 2011, SmartSites manages over $100MM/year in advertising spend and has been featured in Inc. 5000 for 5 consecutive years. Today, SmartSites is recognized as one of the fastest growing digital agencies offering the best automotive design services in the United States. The company is based at 45 Eisenhower Drive, Suite 520, Paramus, NJ 07652. To contact SmartSites, call (201) 870-6000 or contact us through the website at

Media Contacts:

Company Name: SmartSites
Full Name: Chad Faith
Phone: 201-870-6000
Email Address: Send Email

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