– 02-11-2020 (PRDistribution.com) — A Category-Disrupting 3-Step System for *Adult* Acne-Prone Skin
ClearBalm is the first plant-based skincare system of its kind, formulated by a dermatologist to address the complex challenges of adult acne-prone skin in women, including increased dryness, dullness, fine lines, hormonally charged breakouts, and uneven texture and skin tone.
Women in their 30s and 40s are experiencing heightened hormonal fluctuations and chronic stress, driving cases of adult acne to reach “epidemic proportions,” according to the New York Times. Yet there has been little to no product innovation in the space in over 20 years.
It’s a phenomenon that Dr. Robin Schaffran, BalmLabs’ chief dermatologist, has witnessed first-hand in her Beverly Hills practice — along with the lack of gentle, effective skincare options for women in this cohort. Virtually all of today’s OTC acne products are formulated for teenage skin, she says, featuring salicylic acid and benzoyl peroxide, which can be irritating and overly drying for more mature skin.
With the ClearBalm 3-Step System, Dr. Schaffran says, “We’ve created a more gentle, highly effective alternative to existing topical options. Women everywhere will see improvement in the look and feel of their skin.”
The six clinically proven active ingredients in ClearBalm’s unique formulation include Bixa Orellana Seed Extract, Naturally Derived AHAs, Hyaluronic Acid and Niacinamide. All have proven to help with a range of issues affecting women with adult acne-prone skin, including redness due to dryness, uneven texture and skin tone, and acne scarring, particularly on darker skin tones.
The groundbreaking ClearBalm 3-Step System ($176 or $150 with auto-renewal) includes a Gentle Foam Cleanser ($34), Power Elixir ($58) and Serum Hydrator ($84) and is now available at thisisbalm.com.
BalmLabs is a new direct-to-consumer skincare company dedicated to meeting the evolving needs of women over 35. After 14 months in development, ClearBalm is their launch release. BalmLabs was founded in 2018 by Sarah Waldock, a Toronto-based brand builder with a background in luxury Consumer Packaged Goods brands. Sarah and L.A.-based dermatologist Dr. Robin Schaffran — who treats some of the world’s most recognizable faces — along with a team of leading skincare scientists spent 14 months developing a new way to address *adult* acne-prone skin. ClearBalm, the company’s first line of products, is a plant-based, clean, gentle and efficacious system for even the most sensitive, hormonally charged skin. BalmLabs Founder Sarah Waldock, who has been dealing with the frustration of adult acne for years, sees the mission of BalmLabs as empowering women over 35 who are seeking products and services that address their specific need states. To better serve its community, BalmLabs has launched BALM, a new health and wellness destination for women which will feature candid stories, reliable health intel and expert advice.
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