The Jersey Tomato Co. Announces Tom Colicchio as Face of the Brand

United States, New York, New York – 02-25-2020 ( — Renowned Chef & ‘Top Chef’ Head Judge Becomes Official Culinary Consultant  of 

The Jersey Tomato Co. 

For Immediate Release: (February 25, 2020 — New York, NY) — The Jersey Tomato Co. announces official brand partnership with renowned chef and notable ‘Top Chef’ Head Judge Tom Colicchio.  The New Jersey native joins the JTC family for the brand’s 2020 relaunch, complete with new packaging for their signature 25oz sauce jars featuring Colicchio as well as the introduction of innovative 10oz sauce pouches. Tom Colicchio joins The Jersey Tomato Co. as an equity partner and will serve as both a brand ambassador and as a culinary consultant to drive innovation.

The brand aims to redefine tradition with modern, fresh taste. (

The tomato sauce line, under the umbrella of Keen Growth Capital, offers Jersey tomato-based products which emphasize vine-ripened, garden-fresh taste and naturally healthful attributes.  Having entered the marketplace in 2010, the brand officially relaunches with Tom Colicchio as consultant and partner. Currently in over 1,400 retail stores nationwide with the following flavor profiles are currently available to consumers: Marinara, Tomato Basil, and Spicy.

“I am thrilled to officially be on board with The Jersey Tomato Co.  As a chef and proud Jersey Boy, JTC is the first sauce I’ve found with the careful balance of sweetness and acidity I strive for in my own home-cooked version. The recipes I’ve created using JTC are intended to showcase the product’s versatility and recreate the flavors of my Elizabeth, NJ childhood for any home cook who wants twice the flavor in half the time.” – Tom Colicchio 

The Jersey Tomato Co. sauces are naturally low in sodium, with no fillers or additives resulting in a clean label product.  The brand sources 100% New Jersey Tomatoes, enabling JTC to outperform on freshness and flavor. The brand maintains a superior level of deliciousness while using fewer ingredients. The Jersey Tomato Co. sauces are all gluten free, Non-GMO, naturally low in sodium, vegan, and Kosher, and they have no added sugars, no citric acid, and zero preservatives.

The Jersey Tomato Co. is proud to bring to market products made with tomatoes grown in New Jersey with a focus on taste, sweetness, freshness, health and innovation. By enlisting New Jersey native and renowned chef Tom Colicchio, we are delighted for the next chapter of this brand and what it will offer to consumers. There could not be a more perfect alignment. Colicchio’s refined palate, relatability, passion for food and skillful cooking will bring JTC to a new level of perfection.” – Jerry Bello, Founder + CEO, Keen Growth Capital

Colicchio created three custom recipes utilizing the sauces to kick off the partnership.  Seafood Cioppino which features the Spicy variety, Chicken Cacciatore which features the Marinara variety, and Vegetable Bolognese, utilizing the Tomato Basil flavor.  The full recipes will be listed on the brand website.

Tom Colicchio, Head Judge and Executive Producer for 17 seasons of the Emmy and James Beard Award-Winning series ‘Top Chef’, is the owner of both the fast casual concept ‘Wichcraft and the full-service restaurant group Crafted Hospitality, which includes Craft (New York & Los Angeles), Riverpark, Temple Court, Small Batch, Craftsteak & Heritage Steak. Tom has three best-selling cookbooks and is the winner of 8 James Beard Awards.

The brand will unveil the new packaging officially at Natural Products Expo West in Anaheim, CA, the largest food product and organic product trade show of the year, on March 5th – 7th, 2020, with a special appearance by Colicchio on March 5th.  

[Booth #5650 at Natural Products Expo West]

In addition to new package design for the 25oz jars, the brand will introduce innovative pouches to the marketplace. This new packaging concept is targeted to small households, a growing segment in the US. The 10oz pouch is just enough sauce for a meal for two, thereby cutting down on food waste.

The sauces are available featuring the new Colicchio labels beginning in mid-March, with placement at retailers including Sprouts, Shoprite and Harris Teeter, for $7.99 per jar. The 10 oz pouches will be placed on store shelves priced at  $3.99 per pouch beginning in Q2 of 2020. A full retail list can be found at , which also offers ecommerce shopping. Follow @TheJerseyTomatoCo on Instagram for brand updates and exciting news as well as @TomColicchio.

For press inquiries, interviews  and to schedule an appointment at Expo West Booth #5650, please contact: [email protected]

 Sales Inquiries: 

[email protected]  [Dave Stoff]

Media Contacts:

Company Name: The Jersey Tomato Co.
Full Name: The Jersey Tomato Co.
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